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26 – 27 March 2009, New World Hotel Saigon, Ho Chi Minh city, Vietnam
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Program Flow: Day One    Day Two Conference Program Flow  
 



Day One (Thursday, 26 March 2009)
08:00
Registration & Morning Coffee
09:00
Chairman’s Welcome and Ice Breaking Session
Peter Skalberg, Regional Director South East Asia, Bates 141
09:30
Consumer Insights:
Understanding the consumers in Vietnam
Richard Burrage, Managing Director, Cimigo
10:30
Morning Refreshments and Networking Break
11:00
Building Strong Brands:
Achieving a Long-term Brand Cachet among Vietnam Consumers: Case study of X-Men
Phan Quoc Cong, Chairman, International Consumer Products Corporation
12:00
Lunch and Networking Break
13:30
Creative Marketing:
“SMART” creative ideas to increase sales: Case study of “Ovaltine Smart Challenge” in Vietnam
Ram Kapoor, Managing Director & Executive Creative Director, Y&R Wunderman Vietnam
14:30
Digital Marketing:
Leveraging on New Media to engage the Web – Savvy consumers
Vu Minh Tri, General Director, Yahoo! SEA, Vietnam
15:30
Afternoon refreshments and Networking Break
16:00
Corporate Blogging:
Using Corporate blog as a Marketing Tool: Insights from Duxton Hotel Saigon
Tim Russell, Director of Sales and Marketing, Duxton Hotel Saigon
17:00
Chairman’s Insights & Analysis Of The Day’s Proceedings
17:10
End of Day One



Day Two (Friday, 27 March 2009)
09:00
Chairman’s Welcome and Interactive Charge – up Session
Peter Skalberg, Regional Director South East Asia, Bates 141
09:15
Mobile Insights:
Comprehensive look into Vietnamese consumers’ mobile phone usage habits.
Aaron Cross, Managing Director, Nielsen Vietnam
10:15
Marketing to youth through new media:
Reaching Out to the Brand Conscious Young Consumers with New Media - The Case of Nokia in Vietnam
Nguyen Ha Duc Minh, Head Marketing, Nokia Vietnam
11:15
Morning refreshments and Networking Break
11:30
Shopper Marketing:
Standing out in Vietnam’s competitive retail landscape.
Avinish Jain, Business Director, Ogilvy Action Vietnam
12:30
Lunch and Networking Break
13:45
Putting Vietnam brands on the global platform:
Readying your brand identity for the Global marketplace: Key steps with case examples from Dong A Bank, Cavico, Cao Jewelry, Meduri World Delights, Thanh Xuan Valley, VinaSoy, Apollo Sports & Others
Richard Moore, Managing Creative Director, Richard Moore Associates
14:45
Experiential Marketing:
Brewing Up Consumer Passion: Innovating Touch Points in Vietnam – Case Study of Heineken
Tue. T Nguyen, General Manager, Bates 141
15:45
Afternoon refreshments & Networking Break
16:00
Building consumer loyalty:
Capturing the Vietnamese hearts through Brand communication: Examples of Campaigns/ Cases of brands such as Nescafe Café Viet, Vinamilk & Lifebuoy Soap
Vikas Mehta, Managing Director, Lowe Vietnam
17:00
Chairman’s Insights & Analysis Of The Day’s Proceedings
17:10
Close of conference